Japan’s video game and digital entertainment industries have shaped global popular culture for decades—defining genres, aesthetics, storytelling, and business models that resonate far beyond Japan. From iconic franchises to innovative approaches to branding and localization, Japanese creators and companies continue to influence how games are developed, marketed, and experienced worldwide.
Japan Currents 2026: Japanese Video Game Culture Crossing the Pacific brings together industry leaders, creators, and scholars to explore how Japanese video game culture travels across borders and adapts to the U.S. market. Through talks and discussion, the program will examine creative philosophies, business strategies, and the cultural exchange that has made Japanese games a global force.
Co-hosted with the University of Washington Center for Japanese Studies and the Foster School of Business Global Business Center, this seminar will be held at the University of Washington’s Kane Hall. Thanks to generous support from a grant from the National Association of Japan–America Societies, Inc., with support from the Embassy of Japan in Washington, D.C., the seminar portion of this event is free and open to the public. Advance registration is required for security purposes.
Following the seminar, a post-seminar networking reception will be held in the Walker-Ames Room, offering attendees the opportunity to continue the conversation with speakers, panelists, faculty, and fellow professionals from the gaming, technology, creative, and academic communities in an informal setting.
*The presentation session is free to attend, however pre-registration is strictly required.
*Alcoholic beverages will be served during the networking reception, and valid ID may be required. Minors under 21 are welcome to attend; however, if you are under 21, please make sure clarifying your age in the registration form.
Learn More about the event
Become a JASSW member to enjoy discounted rates! Our annual membership options are:
$60 Regular | $30 Seniors (65+) | $20 Students
General Timeline
- 4:00 PM – Doors Open
- 4:30–6:30 PM – Seminar
- 7:00–8:30 PM – Networking Reception with wine and light refreshment
- 8:30 PM – Event Concludes
